The Coolest Thing Made in Wisconsin contest is back for a fourth straight year! Nick Novak and Mark Higgins joined Good Day Wisconsin to explain what the competition is all about. The annual contest is presented by Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group.
It aims at highlighting the state’s manufacturing industry – which employs nearly 1 in 5 Wisconsinites – and ultimately determines the Coolest Thing Made in Wisconsin.