Nick Novak Talks Coolest Thing Made in Wisconsin with La Crosse’s WKBT-TV

LA CROSSE – The search is on for The Coolest Thing Made in Wisconsin. Wisconsin Manufacturing and Commerce run the yearly contest.

It’s a chance for WMC to show off the variety of interesting and fun products made in the state.

Starting Wednesday, anyone can nominate anything that’s manufactured in the state.

“We’re looking for all kinds of products, whether it be doughnuts made in La Crosse, rifles made in northern Wisconsin, or military vehicles out in Oshkosh,” said Vice President of Communications and Marketing of WMC Nick Novak. “There’s just so many great products made across the state.”

Watch the segment at