Nick Novak Talks Launch of Coolest Thing Made in Wisconsin with WAOW-TV in Wausau

WAUSAU – For the sixth year in a row, Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group are partnering together to find out which Wisconsin product is the coolest.

The Coolest Thing Made in Wisconsin is a competition to show off statewide manufacturing and innovation.

Any product that is made and manufactured in Wisconsin is eligible to compete. In 2020 roughly 150 products were nominated.

WMC’s Nick Novak spoke to WAOW-TV about the contest on Thursday.

Watch the full segment at